Rough notes while I go through the Reforge Summer 2022 program on Retention & Engagement.

4 Strategies to increase ENGAGEMENT

1. Add Use Cases
   1. Uber
      1. start with going to airport
      2. add going out with friends
      3. add commuting to work
   2. JIRA
      1. start with bug tracking
      2. add product releases
      3. add project management
   3. Calm
      1. listen to sleep stories
      2. add journaling
      3. add coaching
2. Increase usage frequency
   1. Metric is weekly active user (all are weekly actives)
      1. 1x/week
      2. 4x/week
      3. multiple times/day?
3. Increase feature usage
   1. Expand breadth of features does individual use.
      1. User 1: Sleep stories & music
      2. User 2: music & Daily Calm & Journal
4. Increase intensity of usage
   1. amount of time per use? (listen to Calm music 5hrs/session)
   2. $ spent
   3. # actions per use (?)

Add Use Cases

In what ways can we expand the number of uses for subscription apps that I am trying to improve?