An email I’ve been working on needs to refer back to information from a previous event.
... TEMPLATE ...
Hi {{firstName}},
Thank you for watching {{title of movie I watched}}!
... RENDERED ...
Hi Jeff,
Thank you for watching STRANGER THINGS!
The problem here is that the I wanted to reference the title of a video that was watched in the past within a blast email. This is not possible without saving the information somewhere in Iterable. In my case I decided to store the data on the user’s profile.
To save data from an event onto the user profile I use a workflow and the Change Contact Field node.
The event data might look like this:
{
"eventName": "Video : Watched",
"eventType": "customEvent",
"email": "<EMAIL_ADDRESS>",
"dataFields": {
"video_title": "Stranger Things",
}
}
- Create workflow
- Add node “change contact field”
- In the CHANGE CONTACT FIELD node define the data I want to save in JSON format.
{"video_title":"{{video_title}}"}
## (You should use better field names than this) ##
Now when the event comes through Iterable will replace the template variable with the new value on the user profile and thus making it accessible on any email template.
Here I can put the saved_program_title
into the subject line or email template body using the Handlebars.