MerchantCircle UI development. The most substantial project involved re-organizing and re-coding the merchant management interface in 2010. We redesigned the skeleton to use a 960 pixel grid system and completely reorganized the menu structure to improve the information architecture.
I learned a lot about optimizing landing pages to convert ad clicks and structuring the HTML of the site for SEO. Life was good until Google Panda shook the entire ecosystem of Internet Yellow Page sites.