Blog Archives

Do Gmail promotion cards improve email performance?

Long story short: gmail promotion cards did not have statistically significant positive impact on our Black Friday email campaign. My first year being on the retailer’s side of Black Friday was 2019. It was a harrowing experience due to lack

Posted in email

How to set up your email domains and SPF records

What is SPF (Sender Policy Framework)? SPF is a DNS TXT entry for your domains and subdomains that list the services and individual IP addresses that you use to send emails. v=spf1 include:_spf.google.com include:_something.amazonaws.com ~all Hypothetical SPF record. This says

Posted in email

How to make your logo visible in the inbox with a BIMI record

I just heard of BIMI for the first time a few weeks ago. Most of the resources I can find are trying to sell DMARC management services. While these services are useful and valuable I was trying to figure out

Posted in email

Iterable recipe: inject data from a custom event into userProfile for email template

An email I’ve been working on needs to refer back to information from a previous event. The problem here is that the I wanted to reference the title of a video that was watched in the past within a blast

Posted in email, iterable, Miscellaneous